Greenacre, L., and Akbar, S. (2019) 'The impact of payment method on shopping behaviour among low income consumers.' Journal of Retailing and Consumer Services 47, 87-93   [Publisher's website]   [Download PDF]

Anesbury, Z., Greenacre, L., Wilson, A & Huang, A. (2017) 'Patterns of fruit and vegetable buying behaviour in the United States and India', International Journal of Market Research, 60 (1) 14-31  [Publisher's website]   [Download PDF]

Huang, A., Dawes, J., Lockshin, L & Greenacre, L. (2017) 'Consumer response to price changes in higher-priced brands', Journal of Retailing and Consumer Services, 39, 1-10 [Publisher's website]   [Download PDF]

Greenacre, L., Jaeger, V., Martin, J., Patrick, S., Nguyen, Y. & Fryer, W. (2017) 'Self-reference bias in students' and managers' selection of target market segments', International Journal of Management Education, 15(1), 39-48 [Publisher's website]   [Download PDF]

Greenacre, L. Martin, J., Patrick, S. & Jaeger, S. (2016) ‘Boundaries of the centrality effect during product choice’, Journal of Retailing and Consumer Services, 32, 32–38   [Publisher's website]   [Download PDF]

Hartnett, N., Kennedy, R., Sharp, B. & Greenacre, L. (2016) 'Marketers' Intuitions about the Sales Effectiveness of Advertisements', Journal of Marketing Behavior, 2(2–3), 177-194 [Publisher's website]   [Download PDF]

Lee, R., Greenacre, L. & Lockshin, L. (2016) ‘A Memory Theory Perspective of Country Image Formation’, Journal of International Marketing, 24(2), 62-79   [Publisher's website]    [Download PDF]

Greenacre, L. (2016) ‘Mean and variability effects in decision framing´, Contemporary Management Research, 12(3), 309-336    [Publisher's website]   [Download PDF]

Hartnett, N., Kennedy, R, Sharp, B. & Greenacre, L. (2016) ‘Creative That Sells: How Advertising Execution Affects Sales’, Journal of Advertising, 45(1), 102-112   [Publisher's website]   [Download PDF]

Wilson, A., Greenacre, L., Pignata, S. & Winefield, T. (2016) ‘Challenging the Notion of the Transition Year’, International Journal of Education Research, 79, 21-30   [Publisher's website]   [Download PDF]

Greenacre, L., Patrick, S., Yang, R., Jaeger, V. & Martin, J. (2016) ‘Correcting misperceptions about stigmatized ingredients: MSG’, Food Quality and Preference, 48(A), 93–98   [Publisher's website]   [Download PDF]

Tanusondjaja, A., Greenacre, L., Banelis, M., Oanh, T. & Andrews, T. (2015) ‘International Brands in Emerging Markets’, International Marketing Review, 32(6), 783-796   [Publisher's website]   [Download PDF]

Khushaba, R., Greenacre, L., Al-Timemy, A. & Al-Jumaily, A. (2015) 'Event-Related Potentials of Consumer Preferences', Procedia Computer Science, 76, 68-73   [Publisher's website]   [Download PDF]

Greenacre, L., Freeman, L., Filby, J. & Ostrovsky, T. (2015) ‘My-Music My-Self’, Qualitative Market Research, 18(1), 145-160   [Publisher's website]   [Download PDF]

Greenacre, L., Tanusondjaja, A., Dunn, S. & Page, B. (2015) ‘Using Choice Experiments to find Double Jeopardy Patterns’, International Journal of Market Research, September, 57(5), 743–758   [Publisher's website]   [Download PDF]

Greenacre, L. Dunn, S. & Mocanu, A. (2015) ‘Heterogeneity in the Consistency of Best-Worst Scale Responses’, Australasian Marketing Journal, 23(3), 227-234   [Publisher's website]   [Download PDF]

 

Cheung, P., Greenacre, L. & Freeman, L. (2014) ‘Referral Types and Peer Activation: Who to ask?’, Journal of Marketing Management, 30 (3/4), 295-311   [Publisher's website]   [Download PDF]

Greenacre, L., Freeman, L., Cong, K. & Chapman, T. (2014) ‘Understanding and Predicting Student WOM’, International Journal of Educational Research, 64, 40-48   [Publisher's website]   [Download PDF]

Greenacre, L., Tung, N.M. & Chapman T. (2014) ‘Self Confidence and the Ability to Influence’, Academy of Marketing Studies Journal, 18(2), 169-180   [Publisher's website]    [Download PDF]

Nedbalova, E., Greenacre, L. & Schulz J.B. (2014) ‘UK Higher Education Viewed through the Marketisation and Marketing Lenses’, Journal of Marketing for Higher Education, 24(2), 178-195   [Publisher's website]   [Download PDF]

Greenacre, L., Freeman, L. & Donald, M. (2013) ‘Contrasting Social Network Theory and Tribal Theory’, Journal of Business Research, 66, 948-954   [Publisher's website]   [Download PDF]

Greenacre, L., Burke, P., Denize, S. & Pearce, R. (2012) ‘The Choice of Content for Word of Mouth Communication’, Academy of Marketing Studies Journal, 16, 19-34    [Publisher's website]   [Download PDF]

Khushaba, R. N., Greenacre, L., Kodagoda, S., Burke, S., Louviere, J. & Dissanayake, G. (2012) ‘Choice Modelling and the Brain: A Study on the Electroencephalogram (EEG) of Preferences’, Expert Systems with Applications, 39 (16), 12378–12388   [Publisher's website]   [Download PDF]

Freeman, L. & Greenacre, L. (2011) ‘An examination of socially destructive behaviors in group work’, Journal of Marketing Education, 33 (1), 5-17   [Publisher's website]   [Download PDF]

Filep, S. & Greenacre, L. (2007) ‘Evaluating and Extending the Travel Career Patterns Model’, Tourism, 55 (1), 23-38   [Publisher's website]    [Download PDF]

Please reload