I obtained my PhD in marketing and consumer psychology from the University of Technology Sydney.  Since then I have taught at several universities, including the University of Southampton, Sydney University, the University of South Australia and Monash University. I specialise in Digital Marketing and Research Methods in the Social Sciences.

My research examines attention and perception in humans. My experience includes modelling human choice, using neuroscientific and eye tracking technology to understand non-articulated features of consumer behavior, and resourcing in education practice. I have a range of active projects in these areas.