I obtained my PhD in Consumer Psychology from the University of Technology Sydney.  Since then I have taught at several universities, including the University of Southampton, Sydney University, the University of South Australia and Monash University. I specialise in Digital Marketing and Research Methods in the Social Sciences.

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My research examines attention and perception in humans. My experience includes modelling human choice, using neuroscientific and eye tracking technology to understand non-articulated features of consumer behavior, and resourcing in education practice. I have a range of active projects in these areas.